Branding

Marketing update: 9 tactics that helped us attract more clients and 5 that didn’t Over the past year, a strategic shift toward LinkedIn has reshaped our B2B marketing results. We…

How Much Should a Startup Invest in Logo Design in 2021? New year, new opportunities—and for many, a fresh start means launching a side project or small business. It’s a…

Brand Collaboration Opportunity: Partner to Build a New Brand from the Ground Up Are you passionate about creating a brand from scratch? This could be a great chance to team…

Branding myths vs. reality: does attention equal trust or true value? There’s a lot of debate around what it means for a brand to be “strong.” As a branding expert,…

8 Branding Insights from 100 Marketing Papers (Reframed for a Professional Audience) Disclaimer: These summaries distill complex research into concise points. For a deeper understanding, consult the original papers, many…

Professional WordPress blog article Title: A Call for Focused Design Discussion: Beyond Theoretical Talk Toward Real-World Branding Work In many design and branding communities, conversations can drift toward broad theories…

Brand Designer for Brand Building, Commercial Impact, and Aesthetics (Project / Ongoing) This is not a logo design gig. We’re seeking an experienced graphic designer who can manage complex branding…

How to Choose a Consistent Online Brand When Your Domain Is Available but Social Handles Are Not Overview A common digital branding dilemma: the perfect domain name is available, but…

How Branding Can Help Your Business Weather a Recession and Rebound Afterwards In challenging economic times, many founders and organizations face financial strain and uncertainty. A strategic branding partner—whether a…

How to Overcome Hurdles in Hiring a Brand Designer Curious to hear from the community, especially those who have designed their own logos: what stopped you from hiring a brand…